Google’s Electronic Marketing and advertising Certification Training course Endorses Word Rely & Search phrase Density

Google made available its official Google taught and backed electronic promoting certification and classes, as we noted about a pair months back. Guess what Web optimization information and recommendations Google presents in this course? Yep, possessing additional than 300 words on a website page and generating confident you have an keyword density of about 2%.

As a reminder, these programs are taught by Googlers, Google claimed “all training course instructors are Google staff who are matter-make any difference professionals.” And Googlers actually wrote a slide that says “produce extra than 300 text on your internet site, your webpage is extra probably to be rated increased in lookup motor end result pages if you write a higher volume of high-quality content.” Google also wrote “hold your key word density down below an industry conventional of 2%, this indicates that 2% of the terms on the webpage or much less ought to be focus on keyword phrases.”

Right here is the slide from Gianluca Fiorelli on Twitter of this training course:

click for full size

Danny Sullivan from Google replied on Twitter expressing “I am not on the workforce that produced that, nor are they section of the Lookup group.” Danny stated the assistance is not proper, he claimed “as an individual from the Lookup workforce, we don’t recommend any limits or “density” or anything at all like that.” He then said “this can be overlooked”, to dismiss that assistance from a Google taught course.

Below is his tweet:

Another motive why Google must not be featuring digital advertising certification than include things like program content on Seo. We did see this coming and realized this was a lousy thought in basic for Google to present any certification that involves Seo. Now, even far more so when the Website positioning advice is something the Google Look for workforce is telling you to “ignore.”

Discussion board discussion at Twitter.

Update: Google dropped that slide from the system do the job inside 24 hours: