Hancom acquires domestic electronic advertising enterprise to concentration on B2C industry

[Courtesy of Hancom]

SEOUL — Hancom, a complete technologies team in South Korea, has acquired City Electronic Advertising, a domestic electronic internet marketing corporation, in an effort and hard work to focus on the enterprise-to-buyer marketplace. The team specializes in the sales of its office environment software package and synthetic intelligence-based answers in the business-to-business and business enterprise-to-government marketplaces.

Hancom explained it has obtained a managing 63 % stake in Urban Digital Advertising and marketing (UDM) to develop into the marketing firm’s greatest shareholder. “The acquisition of Urban Electronic Internet marketing will develop into an significant progress motor for the enterprise-to-buyer (B2C) current market for Hancom which had centered on the company-to-enterprise (B2B) and business-to-govt (B2G) markets,” Hancom CEO Kim Yeon-soo claimed in a assertion.

UDM recognized in 2011 is a electronic advertising expert that led some 400 digital branding assignments and advertising tasks and carried out branding projects for well-known brands these types of as Pores and skin Foods, a domestic skincare item brand name, and Anybody, an underwear model.

Hancom started out as a phrase processing software package organization in 1990. The firm swiftly expanded its business enterprise scope to artificial intelligence (AI) and autonomous driving. In February 2021, the tech group partnered with DJI, a Chinese drone maker, to nurture drone pilots. In March, Hancom acquired Great Tech, a domestic maker of unique-intent unmanned aerial vehicles.

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