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Cured announces the launch of the subsequent evolution of its electronic internet marketing and shopper romance administration (CRM) platform constructed for health care, even further enabling the company to provide on its mission to deliver care comprehensive circle. These platform enhancements empower healthcare corporations to make unparalleled interactions with new customers and current sufferers.
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In healthcare, buyer journeys are one of a kind, entire of complexity, fraught with compliance hurdles, and can substantially affect health outcomes. With a deep being familiar with of the business, Cured enables businesses to deliver shopper relationships and experience to the forefront of health care.
We assist you connect the proper folks to the proper treatment
Expanded propensity scores library & dynamic audiences
At Fixed, we use equipment studying strategies to acquire and deploy a strong library of propensity scores. Propensity scoring versions use initial and, when necessary, third-social gathering info to determine healthcare shoppers that are most very likely to interact with and take motion on a specified support or treatment. These types span specialties from cardiology to orthopedics to include a variety of companies.
In follow, propensity scoring will allow you to exactly create viewers segmentation for service line-centered Curations, our pre-designed campaigns. For illustration, a cardiology propensity rating generates the viewers for cardiac screenings across the existing affected individual base.
To make targeting consumers even less difficult, we released Dynamic Audiences. Dynamic Audiences allow for end users to create and pick out segments that operate in authentic-time to let audience generation at the time of deliver based on engagement with lively or past sends (e.g., opens, clicks) and any available contact facts (e.g. zip code, status). Enabling you to produce comply with-up sends simply for lots of combinations of historical interactions.
We give you the insights you will need to be successful
Improved Insights for contacts
Our platform consists of a strong suite of in-software dashboarding and analytics capabilities, identified as Insights, which deliver uncomplicated obtain to metrics and performance across Curations. Most just lately, we have enhanced call visibility to give health care businesses the information needed to segment and tailor their messaging. From geography-unique heat maps to details on a channel, time and hour of the working day, browser, and engagement, we give you the resources that are necessary to get a holistic view of relationships as a result of the healthcare journey.
We build interactions that generate results
Greater Curations library
By combining the electrical power of our propensity scores, insights, and dynamic audiences, health care companies can focus on shoppers with unique and individualized content that is demonstrated to change. Our Curations library contains 80+ pre-designed strategies with tailor-made written content that’s applicable to health care people at specific details in the lifecycle so you can strike the floor jogging. Curations concentrate on acquisition and retention procedures that generate the most value to health care organizations and their people. Some of our newest involve:
- Front Door Companies – Identify new individuals to your group by way of internet types, urgent treatment and ER visits, telehealth appointments to establish a most important and preventative care connection
- Employee & Service provider Engagement – Send constant messaging to workers and in-community and referring clinicians about the worth offered by your firm, its tradition, and relevant choices to help enhanced worker attrition, new clinician recruiting, and referral styles
- Preventative Treatment and Wellness – Leverage propensity designs to engage relevant people in preventative screenings read a related success story from UCHealth
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We place your compliance and protection wants at the core of our system
Announcing SOC 2 Kind 1
Our consumers continuously struggle with acquiring secure and compliant remedies to assistance them address their most urgent troubles. Health care businesses want to connect with their shoppers just like other industries, but privateness and regulatory compliance can be a important hurdle to attaining much better engagement. Since of that, we have built our system with compliance in head from the ground up.
And now, we have reached SOC 2 Sort 1 attestation, affirming our commitment to the greatest degree of protection and compliance and putting us at the forefront of digital promoting and CRM platforms for healthcare. SOC 2 compliance is a part of the American Institute of Qualified Public Accountants American Institute of CPAs (AICPA)’s Support Organization Command (SOC) reporting system. Its objective is to ensure techniques are in put to enforce stability, availability, processing integrity, confidentiality, and privacy of buyer facts. SOC 2 is a technical audit and verification that comprehensive data security policies and techniques are created and followed.
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